Sales Development Programmes succeed when the sales metrics and outcomes are defined from the outset.
Development has an impact on performance only when the right tools and levers are in place.
Skills, Mindsets and Behaviours are developed best when conducted over the course of a programme rather than crammed into an intensive course.
A mix of virtual events, workshop sessions, coaching, directed self-study and practical application - over a period of time delivers far greater performance improvement without the impact of excessive 'time away from selling'.
Turning the programme into results. Training only delivers results when it is followed by a clearly defined embedding plan that drives:
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